I want to start with the definition of the title of this post, “Your Blog is the Potential Energy of Your Business.”
I promise this won’t go off the deep end so stay with me. First, potential energy is defined as: the energy possessed by a body by virtue of its position relative to others, stresses within itself, electric charge, and other factors.
In other words, you have all this stored energy just sitting there waiting to put something into motion. I know, you are wondering how this relates to your business and blogging but just hang in there and your eyes just may pop open.
Potential Energy Let Loose
Think of a battery, just sitting on a shelf it doesn’t do anything but sit there. Put it in a remote control toy car and turn it on and you can have fun for hours. The battery has potential energy but until you apply it to the right device, it’s just a battery. When you pull the trigger of the remote control car, the thing takes off. You and your kids can have fun for hours and as long as you keep charging it, the fun lasts forever.
Your Blog is Potential Energy
Now think of your blog as being a potential source of energy. If your website is simply a glorified business card without a blog not much happens. It just sits there.
The excitement starts once you understand the potential energy your blog can have. You have all this information stored up in your brain and the minds of everyone in your company that you need to release. You need to pull the trigger to put it all into motion. Let your customers, potential customers and the world know what you know.
And when you do pull the trigger, or start a blog in the case of your business, the excitement can really start to happen. Customers will start calling you wanting to play.
Doing It Right
Your blog is the potential energy of your business, your future sales. In fact, if you do it right, if you really connect with your audience, they will see you as the expert in your field, the go to guy. They will respect you for what you know and how you are able to connect with them on a personal level and they willingly give you their business. That is the potential of your blog.
If you do it right, your blog holds more potential energy than you can possibly imagine. But until you actually start your blog, that’s all it is, potential.
He Gets It
I recently shared this concept with a friend of mine who is in the energy business. He knows the importance of connecting with customers on a personal level in business. In fact, his company is redesigning their website to do just that.
However, one thing he wasn’t going to do was add a blog to the new design. He has long thought it to be a waste of time, unnecessary. That is until we had a conversation about business blogging and the “potential energy” a blog can create.
Before we finished our conversation, he had sent an email to his web designer telling him to incorporate a blog. He will provide the content; the customers will provide the business. He gets it. I can’t wait to hear more about it.
What About You?
Do you “get” the potential energy your blog can create?