When you are considering buying something where do you search for information? Online of course. Your customers do too. Do you write a blog? You are in sales aren’t you? Then why don’t you write a blog?
Listen up. If you are in sales, you must start now and write a blog. Don’t give me any of your lame excuses like “no time” or “too busy” and please don’t say you don’t know how to blog. It’s easier than a face-to-face sales call, nobody objects to your reasons to buy. This brings me to the point of why you should blog.
Be a Source of Information – Write a Blog
Like I said, don’t give me some sad story of why you cannot, you were not born knowing how to sell things, you learned. If you can sell, you can, rather you must write a blog. It’s time you change your old ways and set yourself apart.
You can learn how to do this and once you understand how much more valuable you will become to your customers, what do you think will happen to your bank account. Yep, you guessed it, more sales equals more money in the bank.
Yes, Your Customers Search Online Too
Believe it or not, you are not the only person trying to sell your customer the latest widget in your industry. Your competition is doing it too. Now read this slowly, your customers do search for solutions to their problems online long before they call you.
You already know how valuable the Internet is so why are you not embracing the technology? You need to write a blog.
Share What You Know
Since we understand that people and our customers search online what do you blog about? This is one of the easiest questions to answer. Ask them what problems they have then as you write a blog, you share what you know and “teach” them about how your products solve these problems.
Here’s a good example. Since I also have a job as a sales consultant for a janitorial supply distributor, I wrote this blog post explaining why one product works better than another does. You can read it here.
Once you grasp the fact that if you write a blog, how it will have a major impact on how your customers see you will insure they call you when they have a problem. How sweet would that be for them to call you and not you having to call to make appointments? Nice.
I could go on and on about this subject because I really do feel that every salesperson on the face of the earth should write a blog. A blog that teaches and solves problems. One that sets you apart from your competitors.
If you don’t know how but are ready to learn how to set up your blog and get started the right way then I suggest you start here. WordPress To Go: How To Build A WordPress Website On Your Own Domain, From Scratch, Even If You Are A Complete Beginner This is one guide that will take you step-by-step through the process of setting up your blog.
Tell me about your blog writing experience as a sales person. How valuable does your customers see you?