Think about the stories you heard as a child. You can still remember and connect with them just like it was yesterday. Yes, stories build relationships in sales too. Stories build relationships that will last for decades. How to let your customer tell their story and craft your own into the discussion.
Customer relationship marketing is boring. It’s not about building brands or loyalty with customers. It’s about believability. Are you believable? When you become believable, your sales growth becomes unbelievable.