engage listeners

How to Craft a New Story that Will Engage Your Listener

The first stories I started telling my grandkids were taken straight from their own interests. I can’t tell you how many times I have watched Thomas the Train. By crafting your stories and centering them around your customer’s interests, you become the expert. read more


Stories Build Relationships – How Are Yours Doing?

Think about the stories you heard as a child. You can still remember and connect with them just like it was yesterday. Yes, stories build relationships in sales too. Stories build relationships that will last for decades. How to let your customer tell their story and craft your own into the discussion. read more